Company’s President & CEO delivering keynote on future-proofing the branch experience and Managing Director of Retail Strategy serving as expert panelist on branch geography
Wednesday, October 16, 2024 – From Chase to PNC, banks are investing in their retail networks and reimagining their retail channel for the next generation of banking needs. This investment in the branch banking channel sets the stage for growth, but relies on smart strategy to be successful. Following up on the summer’s big branch banking conference in Boston, Future Branches is now headed to Austin for its winter gathering in one of the fastest growing cities in the country. From December 4-6, Future Branches will feature the industry’s best speakers and strategies to help financial institutions make the most of their networks and build better banking relationships.
On December 4 at 9:35 AM CT, Adrenaline’s President & CEO Gina Bleedorn will share her insights into how financial institutions develop their design and delivery strategy and focus on branch quality over quantity. This session will address how to align branch investment with the expected return and understand how to plan, design and implement change at scale. Gina will discuss how the momentum of M&A activity further fuels the need for branch transformation rooted in purpose, from rebrand initiatives to the reconciliation of disparate designs and distribution models.
In the keynote, attendees will learn how to:
- Use data and design to define branch format archetypes
- Make the most of the in-person delivery channel
- Make informed branch change decisions when facing M&A
- Leverage the branch for cross-sell and acquisition
- Develop a strategic retail branch roadmap
- Integrate the latest technology for efficiency in the branch
- Future-proof branch design using a kit-of-parts approach
Panel: The Real Estate Dilemma: Geographically Optimizing Your Branch Network
On December 4 at 12:15 PM CT, Adrenaline’s Managing Director of Retail Strategy, Ben Hopper, will share his expertise on a panel with other banking leaders from Centier Bank and Navigant Credit Union. The panelists will address how to create smart strategies for expanding and optimizing their branch networks and discuss how banks are rightsizing their networks – balancing expansion and closures – and the data they use to make their decisions.
In the panel, attendees will learn about:
- Changes in foot traffic over the past five years
- Using market intelligence to make decisions about branch location
- Assessing network overlap and branch performance
- Criteria for decisions about closures, remodels, and site selection for openings
- Benchmarking success for current and future network optimization
Adrenaline’s brand to branch experts will be onsite at the event. Visit Booth 200 and learn how create a customized branch experience for your organization’s future-proofed purpose.
Register today for Future Branches Austin. To attend the conference at a 25% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline? Get in touch to start the conversation.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
