Mitigating Brand Risks in Banking M&A

A strategic approach to branding during banking M&A is a key factor to determining success for financial institutions.

While there are many drivers for banking M&A like technology and innovation, geographic expansion, and portfolio optimization, banks and credit unions pursue mergers and acquisitions as an essential lever for growth. That’s why more than half of banking leaders say they’re open to acquisitions to scale their organizations. 

Financial institutions are rightfully focused on the upside of M&A. But are they prepared for the brand due diligence needed to mitigate risk and set a solid foundation for the future?

Naming and branding may not be the first thing that comes to mind during bank mergers and acquisitions, but brands that execute a strong M&A brand strategy during due diligence have a 42% greater chance of success.

Download this guide to:

• Explore how banks and credit unions are using M&A for growth
• Understand legal risk and whether using a name will be legally permissible in new areas
• Evaluate the reputational risk of continuing with a current name or renaming entirely
• Determine operational risk and whether a brand’s architecture inhibits business efficiency and future growth

To learn more about best practices in branding for M&A and how institutions can reduce their risks and maximize their assets, Adrenaline developed “Mitigating Brand Risks in Banking M&A: Practical Considerations for Naming and Branding.” This guide outlines the legal, reputational and operational risks of rebranding and spotlights how three financial institutions overcame them.

Download the full guide featuring data on the effectiveness of bank M&A strategies and insights on decision making, brand risks, and efficient integration for banks and credit unions.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.