Looking Forward with a Legacy Brand
Harvard Federal Credit Union was seeking a refreshed, modernized brand identity to accompany their new name that would embrace and inspire all eligible members
Adrenaline will be presenting at Future Branches Austin on Dec. 4-6. Learn more.
A company’s brand helps it break through the noise to stand out in the market and connect with the people who matter most. We identify and elevate all of your best attributes to help you tell your story, stay relevant and grow your business through effective bank marketing.
Adrenaline works with financial companies on their highest-stakes branding initiatives and serves as agency of record for clients seeking to make a mark. Our capabilities span: brand strategy, naming, visual and verbal identity design, employee experience and culture programming, internal and external brand launch, and planning and execution of integrated digital and traditional advertising campaigns.
Our intelligence-led strategic process is both art and science. Anchored by research and a deep discovery effort, we lead change by transforming data into powerful creative insights that competitively position and distinguish consumer brands. From foundational elements like values, mission, vision and purpose; to brand positioning and architecture; to creative strategies that guide brand expression, we help you define what your business stands for, who it serves and how it can best connect with the hearts and minds of your audiences.
Brand drives value, and brand name and identity are the cornerstone of unlocking growth potential through storytelling. Whether it’s a result of M&A or to support organic growth, we work with clients to design a name and brand identity that’s meaningful and rooted in your core truth to serve as a powerful, ownable visual and verbal platform to tell your story.
Change is challenging, but it’s key to unlocking brand and business potential. We’ve led hundreds of organizations through a proven, thoughtfully cadenced brand launch process that galvanizes employees, customers, markets and communities to create champions for your new or refreshed brand.
A powerful brand needs the right marketing. We help brands break through the competition by putting people at the center of our approach—their needs, desires, demands, their journeys. We create campaigns that demonstrate your brand’s relevance to their lives, seamlessly linking marketing strategy and planning to storytelling and creative execution–across digital, physical and experiential channels–tracking performance and optimizing messages along the way.
Harvard Federal Credit Union was seeking a refreshed, modernized brand identity to accompany their new name that would embrace and inspire all eligible members
A Louisiana-based community bank renamed and rebranded to overcome barriers to growth and better reflect the bank’s regional soul
Expanding brand awareness with a marketing campaign to spotlight relationship banking by bringing to life the bank’s impact on people’s lives, showing real relationships between customers and employees
A behind-the-scenes look at building a new visual brand identity
Defining zones of experience to maximize in-branch marketing for banks and credit unions
Key learnings from Adrenaline’s Brand Strategy Masterclass about bringing banking brands to life with brand archetypes
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