The ROI of Rebranding

Financial institutions that prioritize growth understand that their brand critically impacts their business value

Building strong brands is how companies connect with audiences that matter, empowering businesses to thrive. The need for brand visibility and differentiation is one of the core challenges for all companies – and this is especially true for banks and credit unions that exist in a sea of sameness. Does your financial brand have the distinction it needs to stand out from the crowd?

For banks and credit unions that refresh or rebrand their institutions, the payoff is great. An Adrenaline analysis found that financial institutions had bottom line benefits from their rebranding efforts, with rebranded banks realizing a 13.6% increase in compound annual growth rate, compared to the U.S. average of 7.4%.

Learn how institutions drive and deliver on the ROI of rebranding in this research-driven report that features new research on financial branding, including in-depth interviews, an analysis of recently rebranded banks and credit unions, and a survey of clients that have recently refreshed or rebranded.

This report explores the different drivers and challenges that financial institutions are solving for with their rebrands and spotlights success strategies and lessons learned during the process.

Download this report to:

• Discover why brands matter, and how to recognize when it’s the right time to rebrand
• Understand the advantages of rebranding, including benefits to the bottom line, business value, and brand influence 
• Learn strategies for success from recently rebranded institutions, and how they made the case for change
• Delve into case studies for three rebranded financial institutions, and see their data-driven decisions and measures of success

Download the full ROI of Rebranding report and empower your institution to realize what’s possible when you have a distinct and differentiated brand.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.