The ROI of Rebranding

Financial institutions that prioritize growth understand that their brand critically impacts their business value

Building strong brands is how companies connect with audiences that matter, empowering businesses to thrive. The need for brand visibility and differentiation is one of the core challenges for all companies – and this is especially true for banks and credit unions that exist in a sea of sameness. Does your financial brand have the distinction it needs to stand out from the crowd?

Download this report to:

• Discover why brands matter, and how to recognize when it’s the right time to rebrand
• Understand the advantages, including benefits to the bottom line, business value, and brand influence
• Develop approaches for measuring rebranding success and benchmarking financial institution rebrands
• Learn strategies for success from recently rebranded institutions, and how they made the case for change
• Delve into case studies for three rebranded financial institutions, and see their data-driven decisions and measures of success

The bottom line is that strong brands build value for organizations. Data has consistently shown the strength of the best brands with powerful brands consistently outperforming the market. In fact, for the last 20 years, the 40 strongest brands have produced nearly twice the total return to shareholders.

Good brands don’t automatically grow out of good products or services alone. A recognizable brand name is the single most important asset of any organization. It’s a brand’s calling card – creating connections with people and setting the stage for engaging experiences.

But brand names must have distinction to be valuable. That’s why brand relevance remains one the biggest benefits of rebranding.

Banks and credit unions understand the value of a resonant brand. Three out of four financial brands surveyed by Adrenaline said that their brand value critically impacts their business value. And not paying attention to their brand exposes institutions to legal, reputational, and operational risk.

For banks and credit unions that refresh or rebrand their institutions, the ROI of rebranding is great. An Adrenaline analysis found the value of rebranding was clear, with financial institutions generating bottom line benefits from their rebranding efforts. Rebranded banks realized a 13.6% increase in compound annual growth rate, compared to the U.S. average of 7.4%. Even more, rebranded financial institutions realized customer/member growth that outpaced industry averages over the past decade.

Learn how institutions drive and deliver on rebranding ROI in this research-driven report that features new research on financial branding, including client case studies, an analysis of recently rebranded banks and credit unions, and a survey of clients that have recently refreshed or rebranded.

This report explores the different drivers and challenges that financial institutions are solving for with their rebrands and spotlights success strategies and lessons learned during the process.

Download the full ROI of Rebranding report and empower your institution to realize what’s possible when you have a distinct and differentiated brand.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.