Financial institutions invest in branches as the cornerstone of customer acquisition and loyalty
In an era where digital transactions are soaring and competition is fierce, financial institutions must leverage their unique advantages or risk losing their foothold. Amid this digital transformation, one powerful asset remains resilient: the local branch.
With nearly three out of every four new-to-bank sales happening at the branch, financial institutions know this channel is where banking relationships start, strengthen, and sustain. But how can banks and credit unions make the most of their retail banking locations?
In original research on the value of branch change, Adrenaline evaluated success through key qualitative and quantitative measures, including a survey of banking clients investing in branch transformation over the last 10 years. The survey found significant increases in client customer counts, with one-fifth of financial institutions generating more than 15% customer or member growth compared to an annual average of 3.3% in the industry.
Learn about the importance and advantages of investing in the branch channel from this insights-led report. Download the full report and strengthen your institution’s strategies for branch change.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.
