Company’s top leadership delivering the “Brand Strategy Masterclass” workshop and “The Brand Advantage” breakout session
Friday, April 5, 2024 – The banking industry’s most anticipated annual event returns to Las Vegas from May 20-22, 2024. The Financial Brand Forum has released its impressive lineup of speakers and sessions, providing compelling thought leadership on banking’s most important topics – including branding, marketing, customer experience, data analytics, growth strategies, and more. With thousands of financial services executives from the country’s leading banks and credit unions in attendance, the Financial Brand Forum is widely recognized as the conference featuring the most inspiring roster of speakers and banking’s biggest ideas, all focused on fueling growth.
Workshop: Brand Strategy Masterclass
On Monday, May 20, at 1:00 pm, Adrenaline’s Chief Experience Officer Juliet D’Ambrosio will lead the workshop Brand Strategy Masterclass: Repositioning Banking Brands for Strategic Growth.
This interactive workshop will explore the ins-and-outs of rebranding with senior banking leaders who have successfully repositioned their brands for growth. Whether bank brands are pursuing an M&A strategy or expanding into new markets, this session will arm them with the tools to leverage their brand to connect and grow with the right audience.
Key learnings will include:
- Delivering a unique brand experience to leverage competitive advantage
- Understanding how to reposition your brand for greater relevance and growth
- Mapping the gaps between banking brands and consumers
- Launching rebrands across all audiences and constituencies
- Gaining stakeholder and employee advocacy through change
Breakout Session: The Brand Advantage
On Tuesday, May 21, at 2:00 pm, Adrenaline’s President & CEO Gina Bleedorn will present the breakout session The Brand Advantage: Harness Your Most Valuable Asset to Drive Differentiation. This session will spotlight best practices from banks and credit unions that have recently rebranded and share insights on the business advantages of branding. See how a powerful brand strategy that differentiates financial institutions from the sea of competitive sameness will catalyze growth and maximize business value.
Key learnings will include:
- Exploring the business advantage of brand
- Building a powerful brand to differentiate from the sea of sameness
- Identifying and amplifying the strengths of your brand’s DNA
- Engaging three key audiences that matter most to your growth
- Creating an airtight business case for brand change
Adrenaline’s brand to branch experts will be onsite at the event. Visit Booth P631 and learn how we can help rev up your relevance and stand out in a sea of sameness.
To register for Financial Brand Forum 2024 at a reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline? Get in touch to start the conversation.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
