Experience design agency takes home coveted Best in Category in Logos with Montana Credit Union and CUNA award for Video Series for the Workers CU “Karen and Claire” TV Campaign
Tuesday, June 16, 2020 – As part of Diamond Awards Week, The CUNA Marketing & Business Development Council announced the winners of the CUNA Diamond Awards (on Friday, June 12. The most prestigious annual credit union industry competition in the country, the award were celebrated in a series of virtual awards ceremonies to honor the credit union industry’s best and brightest.
The CUNA Diamond Awards recognize exceptional efforts in credit union marketing and business development. This year’s awards competition received a record-high turnout with 1,295 entries in 35 categories, including logos, branding, advertising, and more. Two of Adrenaline’s entries received this industry honor for creative excellence and outstanding results.
Montana Credit Union won the Best-in-Category in Logos for their New Logo
Since 1940, Montana Federal Credit Union had been known as the place to bank in and around Great Falls, Montana, but as demographics and business shifted, the financial institution needed to expand its reach and grow. As part of a two-year rebranding process, the CU boasted a fresh, modern look in its new logo that would appeal to its current 50+ membership and attract a younger demographic at the same time. With an updated charter that supported its physical and service-side expansion, Adrenaline developed a new identity to reflect the credit union’s current and future opportunity.
Workers Credit Union won in the Video Series category for the “Karen and Claire” TV Campaign
On the heels of its wildly successful “Big Wigs” campaign – which showed how members adorned in powdered, white 18th century wigs felt like big wigs – Workers Credit Union found a growing opportunity for acquisition among millennial women. Because of the shift in target, the credit union partnered with Adrenaline to launch a new campaign with more nuanced humor to help increase brand awareness among this distinctive audience. The result is “Karen and Claire” in whom millennial women can see themselves and their friends, achieving an effective balance of comedy and delivery of brand value.
The CUNA Diamond Awards are the credit union industry’s most prestigious awards, recognizing both creative excellence and outstanding results for credit union outreach campaigns. For more information about creating award-winning brands and campaigns, contact us at [email protected].
Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.
