Gina Bleedorn brings her industry-leading branching and marketing expertise to CCUA learning lab on “Growing Influence: Smarter Branch Network Design & Marketing”
Wednesday, September 1, 2021 – In the upcoming IMPACT Conference, the Canadian Credit Union Association (CCUA) is bringing together the credit union community and leaders from across Canada to collaborate and connect. Sharing industry best practices, the impressive lineup of speakers takes on priority topics impacting credit unions, including current market trends, mission-critical growth and attracting new members. Through a series of keynotes and learning labs, the four-day virtual conference delivers best practices and principles to Canada’s credit union decision-makers.
In her presentation on smart branch network design, Adrenaline’s Chief Experience Officer Gina Bleedorn discusses how to be competitive in a post-COVID world, including the critical role of growth through new opportunities in new markets with new branches. She says, “Canada is a country in the fortunate position of having the highest credit union membership in the world, with one out of every three consumers calling themselves a credit union member. But changing market dynamics are making progress even more vital, beyond the sector’s typical 3% annual growth.”
In the Learning Lab session on Wednesday, September 15, from 1:45 to 2:30 p.m. EST, Gina will discuss how opportunities to attract and grow customers are all around, but leaders need the right mix of real-time, relevant data analytics to drive smart branching decisions. She will discuss how to determine which markets, neighborhoods and locations are ripe with the most opportunity and what branch formats will best serve audiences there. Further, she will address the use of proximity marketing to attract and acquire the ideal potential customers to the branch.
Register today to learn how to infuse dynamic location data and market intelligence into a smart physical channel strategy and unleash powerful proximity marketing in and around your branches to maximize every opportunity.
The Canadian Credit Union Association (CCUA) is the national credit union trade association that provides services to Canada’s credit unions, caisses populaires (outside of Quebec) and regional Central organizations. CCUA champions credit unions as they help Canadians achieve financial well-being. Central to CCUA’s mission is awareness and advocacy for the industry and professional development and education for its members through conferences like CCUA Impact.
For information and insights on decision-making from the brand to the branch, visit Adrenaline’s Insights channel and see Believe in Banking for the latest data on branch banking. To speak with one of Adrenaline’s branch experts about developing an optimization plan for your network, especially important in the post-COVID era, contact us at [email protected].
Adrenaline is a brand experience company that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.
