Thursday, February 22, 2024 – In what may be banking’s largest branch conversion in the shortest amount of time, Flagstar proudly unveiled their new branding at 469 branches on Tuesday, February 20. During the three-day Presidents’ Day weekend, Flagstar’s branch partner Adrenaline worked with dozens of teams across 17 states to pull off the conversion in record time and update the branch locations from the inside out – including interior and exterior signage, brand application, digital signage, furniture, flooring, painting, and more.
In a massive 14-month workflow, Adrenaline provided branch network transformation services, including survey, design & development, design application, removal and remediation, implementation, installation, and finally, unveiling. The team oversaw the deployment of 3,583 exterior signs, painted and installed flooring in hundreds of thousands square feet of interiors, installed nearly 4,362 pieces of furniture, and implemented 400+ new digital signage systems.
“The magnitude of what had to be accomplished to make it all happen is amazing and something to be really proud of,” said Leslie Shuster on LinkedIn. “I’m glad you’re working with an amazing company.”
“I only noticed this bank for the first time today in my neighborhood. I was wondering if it was an old bank with a new name,” commented David B. Cohen on LinkedIn.
“I was able to visit many of our branch teammates and the energy was amazing,” said Rhonda Lockett, Vice President, Market Operations Leader at Flagstar Bank on LinkedIn. “The celebrations, smiles, and all-around teamwork displayed was inspiring to see!”
Those involved in the branch conversion work also had no shortage of things to say about the impressive results:
“This achievement is a testament to the planning, dedication, collaboration, and sheer determination of everyone involved,” shared CIMA, the project’s signage partner for NJ and NY market conversions, on LinkedIn.
“There’s a new energy in banking!” said Jeremy Greenstein, Head of Distribution and Sales Execution at Flagstar Bank. “I am beyond proud of these teams and all they have accomplished.”
“The collaboration with so many key stakeholders at Flagstar coupled with our Adrenaline team and amazing partners culminated in a final result for which we are all VERY proud!” said Frank Beardsworth, Chief Delivery Officer at Adrenaline.
Stay tuned to Adrenaline for a full case study on the massive branch conversion effort for Flagstar. To learn more about network transformation for your bank or credit union, or to speak with one of Adrenaline’s brand experience experts, contact us today.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
