Company’s CEO and CXO are spotlighted speakers delivering “Branding for Growth: Navigating M&A Success” and “Branch Renaissance: Driving Acquisition, Cross-Selling & Engagement”
Tuesday, February 25, 2025 – The most highly attended and anticipated conference for senior leaders in the financial industry comes back to Las Vegas again from April 14-16, 2025. The Financial Brand Forum returns with a stellar lineup of expert speakers and enlightening sessions on the industry’s most compelling and crucial topics – including banking M&A and growth, customer experience, bank marketing, digital and branch strategies, and more. With attendees from the country’s leading financial institutions, the Financial Brand Forum is designed to help banks and credit unions tackle their biggest challenges and take advantage of their biggest opportunities.
On Monday, April 14, at 2:00 p.m., Adrenaline’s President & CEO Gina Bleedorn will present the breakout session “Branding for Growth: Navigating M&A Success.” Armed with practical examples and in-depth insights, Gina will address the massive wave of consolidation in the banking sector and how effective branding has emerged as a critical component to ensuring the success of mergers and acquisitions. This session will explore the multi-faceted role brand strategy plays throughout the M&A lifecycle – from pre-merger preparation to post-merger integration and execution.
Key learnings will include:
- Involving branding early in M&A planning to support future mergers and acquisitions
- Navigating complexities of combining organizations with a unified vision
- Aligning strategies, cultures, and brand expressions in each phase of M&A
- Ensuring loyalty and minimizing attrition with a robust M&A communication strategy
- Building a brand identity to resonate with stakeholders and drive competitive advantage
On Wednesday, April 16, at 1:00 p.m., Adrenaline’s Chief Experience Officer Juliet D’Ambrosio will present “Branch Renaissance: Driving Acquisition, Cross-Selling & Engagement.” This session will explore the essential role of the branch for growth, as consumers use branches today more than any other channel to open accounts and acquire new products. Juliet will discuss new data on how banks investing in branches report above-average growth rates between 6-10% and why 3 out of 4 consumers – including Gen Z – say branch access is critical when choosing their primary financial institution.
Key learnings will include:
- Leveraging data to optimize your strategic retail branch delivery roadmap
- Choreographing customer journeys using zonal planning and experience design
- Integrating smarter technology into your branch environments
- Maximizing the effectiveness of in-branch marketing and brand content
- Optimizing video content and managing your playlist
Adrenaline’s brand experience experts will be onsite at the event. Find us in booths B553 and P953 and learn how we can make growth totally possible for your organization! Register today for the Financial Brand Forum.
To learn more about driving growth for your financial institution, or to speak with one of Adrenaline’s brand-to-branch experts, contact us today.
