Gina Bleedorn Presenting at Bank Director’s Acquire or Be Acquired Conference

Adrenaline’s President & CEO delivering session on navigating M&A’s hidden risks – from the brand to the branch

Thursday, December 12, 2024 – The country’s most influential gathering on banking M&A is set to take place again from January 26-28, 2025 in Phoenix. Bank Director’s signature event, Acquire or Be Acquired (AOBA) is the only industry gathering focused exclusively on banking mergers and acquisitions – providing executives with opportunities to network and learn as they explore growth opportunities, strategic initiatives, and business partnerships. Known for spotlighting industry innovators, AOBA equips leaders with information to make smart decisions to scale their organizations and deliver greater value in today’s competitive environment.

At this year’s conference, Gina Bleedorn, President & CEO of Adrenaline, will share her insights in the session “Lessons Learned in Managing the Invisible Risks of Brand Strategy & Branch Conversion” on Monday, January 27, at 3:25 pm. She will discuss how bankers heavily involved in complex M&A transactions tend to underestimate obstacles in branding strategy and branch conversion after the completion of the deal. Featuring real-world examples, attendees will learn how to reduce inefficiencies, friction and distractions. “We want to help executives make better decisions,” according to Gina. “And understand the level of brand and branch change that will set them up for success.”

Acquire or Be Acquired is a 3-day gathering that provides detailed programming on bank mergers and acquisitions. Over the course of the conference, bank officers and directors will develop a deeper understanding of the economy, identify opportunities to enhance shareholder value, and explore strategies for greater growth. Since 1995, AOBA has been serving as the financial industry’s premier bank M&A growth event. AOBA participants can meet on site with Adrenaline’s experts and learn more about our experience in banking M&A as the industry leader in bank and credit union M&A rebranding and branch conversions.

To attend the conference in Phoenix at a reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline? Get in touch to start the conversation.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.