President and CEO delivering “Beyond Branch Growth: Crafting Your Network’s Future” to an exclusive audience of banking industry innovators
Thursday, March 20, 2025 – The banking industry’s exclusive retreat dedicated to exploring new ideas and evaluating new solutions in retail banking comes to Clearwater, Florida from April 27-29, 2025. BankSpaces is a small and select gathering of like-minded industry leaders discussing branch banking’s transformation through the lens of real estate, design, and technology. The invite-only retreat features the industry’s trailblazers presenting compelling content and leading thought-provoking conversations about where the banking industry is headed next.
On Monday, April 28, Adrenaline’s President & CEO Gina Bleedorn will present the keynote “Beyond Branch Growth: Crafting Your Network’s Future,” an actionable session on the latest developments and strategies for branch network expansion. Gina will delve into the surge in M&A activity in banking and the impact on retail networks – highlighting how to optimize and upgrade existing branches and expand into new markets at the same time. She will also address the challenges of building new branches quickly to capitalize on market opportunities.
Key areas of exploration include:
- Making significant investments in networks to keep up with the “great branch race”
- Balancing the expansion into new markets and optimizing existing branches
- Creating archetypal models based on market characteristics and demographics
- Integrating technological and physical aspects of banking for digital natives
- Sharing best-in-class examples of innovative approaches to expansion
“Between analytics and final design lies crucial strategic planning – a step many institutions overlook,” says Gina in the BankSpaces article, “Rethinking Branch Strategy: Why ‘Big and Bold’ Isn’t Enough.” She says this planning phase is essential to building consensus among key stakeholders and creating a shared vision for retail delivery, which provides a crucial connection between branch design and business objectives. “Spend allocation, staffing, technology, and both interior and exterior design approaches are dynamically optimized to drive acquisition, enhance cross-selling, strengthen customer loyalty, and improve operational efficiency.”
Interested in seeing Gina’s presentation? Request an invitation to attend BankSpaces.
To learn more about successful branch network strategies for financial institutions, or to speak with one of Adrenaline’s brand experience experts, contact us today.
