Partnering with Adrenaline’s digital signage experts, the bank unveils a spectacular curved-surface sign creating a dynamic visual experience
Thursday, January 26, 2023 – Valley Bank’s new Fifth Avenue flagship branch is now home to one of Manhattan’s biggest and brightest brand beacons. At the end of 2022, the bank debuted a new massive display wall featuring a curved surface and curated visuals. The large-scale signage reflects Valley’s vision to create a branch that stands out in the ultra-competitive New York banking market.
In addition to its sheer size, this large outside-facing direct view LED screen captures views from two sides of the building, as well as the foot and vehicle traffic at the intersection of 5th Avenue and 30th Street. The display features a curved PixelFlex LED display and embraces a ‘staccato’ surface layout, which provides an incomparable palette for the expression of the Valley brand in ways that are both soaring and spectacular and differentiated from the common flat-panel digital message boards typical of most bank branches across Manhattan.
“This extraordinary installation will elevate the Valley Bank brand and increase our visibility and awareness in New York City,” says Mark Beausoleil, Executive Vice President of Valley Bank. “As a customer-focused bank, our mission is to support the communities we serve, and we want people who pass by our flagship NYC branch to connect with Valley.”
The bank’s brand partner Adrenaline managed the installation, content creation and deployment of the stunning LED display, which is a cornerstone of the branch’s digital communication ecosystem.
“This flagship branch digital activation includes numerous high-profile elements for engaging customers inside the branch, as well as reaching new prospects outside,” says Jerry Reese, Group Account Director at Adrenaline. “The visual centerpiece of the branch is the 70’x 6’, 420 square foot LED wall with its eye-catching 90-degree curve, a truly unique configuration and display.”
Reese also adds that the pixelated configuration creates a visually-arresting image, showcasing movement and motion in Valley’s signature palette to bring the brand to life.
About Valley: As the principal subsidiary of Valley National Bancorp, Valley National Bank is a regional bank with over $57 billion in assets. Valley is committed to giving people and businesses the power to succeed. Valley operates many convenient branch locations and commercial banking offices across New Jersey, New York, Florida, Alabama, California, and Illinois, and is committed to providing the most convenient service, the latest innovations and an experienced and knowledgeable team dedicated to meeting customer needs. Helping communities grow and prosper is the heart of Valley’s corporate citizenship philosophy. To learn more about Valley, go to www.valley.com or call our Customer Care Center at 800-522-4100.
About Adrenaline: Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.
