Brand & Marketing

Our intelligence-led process is both art and science. Anchored by industry research and a deep discovery effort, we transform data into powerful creative insights that competitively position and distinguish financial brands. From foundational elements like values, mission, vision and purpose; to brand positioning and architecture; to creative strategies that guide brand expression, we help you define what your business stands for, who it serves, and how it can best connect with the hearts and minds of your audiences. We support banks and credit unions facing mergers & acquisitions, seeking brand differentiation and distinction, and striving to create a cohesive marketing journey from the brand to the branch.

Brand drives value, and brand name and identity are the cornerstone of unlocking growth potential through storytelling. Whether it’s a result of M&A or to support organic growth, we work with clients to design a name and brand identity that’s meaningful and rooted in your core truth to serve as a powerful, ownable visual and verbal platform to tell your story.

Change is challenging, but it’s key to unlocking brand and business potential. We’ve led hundreds of organizations through a proven, thoughtfully cadenced brand launch and culture training process that galvanizes employees, customers, markets and communities to create champions for your new or refreshed brand.

A powerful financial brand needs the right marketing. We help brands break through the noise by putting people at the center of our approach—their needs, desires, demands, and journeys. We create bank and credit union marketing campaigns that demonstrate your brand’s relevance, seamlessly linking marketing strategy and planning to brand storytelling and creative execution, tracking performance and optimizing messages along the way.