Everwise, Harvard Federal Credit Union, and EastRise garner industry’s highest recognition from America’s Credit Unions Council
Wednesday, April 2, 2025 – From brand awareness to brand logo design, Adrenaline and clients Everwise Credit Union, Harvard Federal Credit Union and EastRise Credit Union have received national recognition in America’s Credit Union’s Marketing, PR & Development Council Diamond Awards. This annual awards competition is the most prestigious credit union marketing and business development prize honoring the nation’s best credit union marketing efforts during the past year. The 2025 competition was particularly strong with judges reviewing 1,400 entries from credit unions representing nearly every state and asset class. With only 175 winners, just 12% of entrants receive this significant industry honor.
We’re proud to spotlight the original award-winning creative work partnering with Everwise Credit Union, Harvard Federal Credit Union, and EastRise Credit Union.
Everwise Wins Diamond Award in Brand Awareness
Celebrating the “Little Moments,” this Everwise Credit Union brand awareness campaign spotlights transformative moments in people’s lives when confidence takes root, and they are inspired to realize their dreams. By featuring real, relatable stories and images from Everwise employees, the campaign reinforces the brand’s new tagline: “Confidence changes everything.”
Harvard Federal Credit Union Wins Diamond Award in Brand Logos
“Looking Forward with a Legacy Brand,” the Harvard Federal Credit Union brand logo pays homage to their 85-year history while looking forward to the future. When Harvard University Employees Credit Union expanded their charter beyond university employees to include students, alumni, and affiliated partners, the credit union required a refreshed, modernized brand to accompany their new name and new reach. Harvard Federal Credit Union’s new logo is the cornerstone of this new brand.
EastRise Credit Union Wins Diamond Awards in Brand Design
“Design to Meet a Bright New Day” is a unified brand identity bringing together two distinct cultures. When two long-standing institutions merged to become Vermont’s largest credit union, the organization needed a singular, cohesive brand to capture the spirit of the merged organization, without losing their strong ties to the members and communities they serve. The EastRise Credit Union brand ensures neither organization overtakes the other, and the new logo captures the essence of place and the evokes the promise of a new day.
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. The organization’s Marketing, PR & Development Council is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation advocating for the success of the credit union movement. For more than 30 years, the Diamond Awards have celebrated the excellence in credit union marketing. For the full list of winners, visit the 2025 Diamond Award website.
To learn more about creating award-winning brand and marketing campaigns for your bank or credit union, or to speak with one of Adrenaline’s brand experience experts, contact us today.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.
