Retail Analytics

From making smarter capital decisions to defining retail banking strategy, Adrenaline uses analytics, modeling, and roadmaps to optimize bank and credit union growth driven by the branch channel. We help financial institutions gain real-time visibility into their retail branch networks and customer experience to make smarter, faster decisions for more effective growth strategies.

Branch Network Strategy

Branch network optimization isn’t just about where your branches are located. Adrenaline’s proven methodologies and experience in the retail banking sector can help you enter new markets, right-size your branch network for resiliency, and establish a long-term strategy for retail delivery.

Branch network optimization services include:

  • Retail banking network assessment
  • Retail banking network design
  • Bank branch archetypes
  • Bank branch formats
  • Branch prototype design
  • Mystery shopping

Market Analytics

Through market research, retail banking data, modeling, and surveys, we will create a proven roadmap for change that delivers an optimized, aligned, and recalibrated branch network that is nimble and can evolve over time.

Market analytics services include:

  • Trade area & submarket analysis
  • Fair share gap analysis
  • Branch performance analysis
  • Optimization & expansion roadmap
  • Financial modeling
  • Facility surveys
  • Branch health index assessment
  • Site selection strategy

Asset Management Platform (AMP)

Transform physical branch data into smarter capital decisions, faster network planning, and continuous operational visibility. Adrenaline’s Asset Management Platform empowers financial institutions to make data-led decisions about their branch networks, from standardizing data, to deciding where to invest, to managing your construction and branch network over time. Continuous intelligence delivers real-time visibility for smarter, faster decisions and more streamlined and compliant retail branch networks.

Asset management platform services include:

  • Network-wide data & asset tracking
  • Facility asset management
  • Compliance reporting
  • Network dashboards
  • Interactive 3D walkthroughs & virtual site tours
  • As-built drawings & Building Information Modeling (BIM)
  • Asset catalog & inventory
  • Digital signage health tracking
  • Marketing campaign management
  • Design & construction alignment workflows

Mystery Shopping

The branch experience inside your bank or credit union is either winning customers or losing them. Mystery shopping helps financial institutions stop guessing about their customer experience and start identifying where to improve. Adrenaline has completed hundreds of mystery shops across financial institutions of every size and format, using real customer scenarios to assess the moments that matter. The result is a clear, actionable roadmap to branch experiences that drive loyalty, deepen relationships, and grow your bottom line.

Mystery shopping programs include:

  • Assessment of visual experience, operational processes & staff interactions
  • Persona-driven scenarios
  • Cross-industry benchmarks
  • Built-in opportunity tests
  • Customer experience reporting & recommendations

Site Surveys & Digital Twins

Create immersive digital models of ever-evolving branch spaces. Our site surveys create a complete digital twin of each branch, capturing existing conditions, enabling design planning, and accelerating site remediation. Make more informed decisions with a comprehensive capture of the space, including furniture, fixtures, technology, and more. Fewer site visits leads to faster decisions and better outcomes across your entire retail branch network.

Retail banking site surveys include:

  • On-site data capture & documentation
  • 2D floorplans & schematics layout
  • 3D digital capture/scan of all conditions and elements
  • 360-degree panoramic views
  • Site conditions assessment documentation
  • Reflected ceiling plans
  • Data integration & upload into Adrenaline AMP
  • Site-level recommendations
  • Custom question input fields
  • Technician training & mobilization planning
Adrenaline asset management platform amp

Retail Banking Insights