A Bold, Spirited Rebrand

The Scenario

UniWyo Credit Union was seeking an updated brand identity that reaffirms their Western roots, but reflects a more modern banking approach for members spanning all ages and life stages.

The Solution

Aligning their purpose with how their brand was expressed outwardly, UniWyo centered their brand strategy around a bigger, bolder promise that brings their core people-first values to the forefront and bridges the gap across new audiences and new markets.

The Story

UniWyo is the official credit union for the University of Wyoming with branches in Cheyenne and Laramie, but today their members span all ages and life stages.

While many members begin their relationship with the credit union during college, graduating students usually maintain their accounts after leaving school, seeding the kind of lifelong connections that UniWyo wants to cultivate.

With another prominent credit union in their home market, UniWyo was looking for a refreshed brand that stayed true to their roots, but would expand their appeal as they enter into additional Wyoming markets.

Leveraging powerful personas and relevant member journeys, the new identity positions the brand to deliver on their core principles and promise: “We better people’s lives by putting you first.”

The new brand communicates the independent spirit and genuine relationships that embody Wyoming. The reinvigorated brand voice has a renewed sense of authenticity and realness.

A refreshed logo incorporates the brand’s iconic, recognizable bronco, but presents the image in a more modern, flexible format for credit union communications.

Using components that can be broken up, the logo elements support marketing materials and merchandising elements like plastics, member communications, online, and mobile channels.

With a manifest demonstration of Western authenticity and a people-first focus, the UniWyo brand invites new members in with banking solutions to meet them where they are, no matter their life stage.

A promise that puts the member at the center of the credit union, UniWyo remains a key player in Wyoming banking and main choice of primary financial institution among competing banks and credit unions.